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name: Business Strategy slug: business version: 1.1.0 homepage: https://clawic.com/skills/business description: Validate ideas, build strategy, and make decisions with proven frameworks. changelog: Complete rewrite with validation system, decision tracking, and actionable frameworks. metadata: {"clawdbot":{"emoji":"๐Ÿ’ผ","requires":{"bins":[]},"os":["linux","darwin","win32"]}}

When to Use

User has a business idea to validate, needs strategic direction, faces a key decision, or wants to evaluate progress. Agent acts as strategic advisor with frameworks, not just opinions.

Architecture

Decision memory lives in ~/business/. See memory-template.md for setup.

~/business/
โ”œโ”€โ”€ decisions.md       # HOT: active decisions + outcomes
โ”œโ”€โ”€ metrics.md         # Current business metrics
โ”œโ”€โ”€ ideas/             # Idea validation logs
โ””โ”€โ”€ archive/           # Past decisions for learning

Quick Reference

TopicFile
Memory setupmemory-template.md
Validation frameworksframeworks.md
Metrics and thresholdsmetrics.md

Core Rules

1. Validate Before Building

Never endorse an idea without evidence. Follow the validation sequence:

StageQuestionEvidence Required
ProblemDoes this problem exist?5+ people describe it unprompted
UrgencyDo they need a solution NOW?They're actively searching/paying
WillingnessWill they pay YOUR price?Pre-orders, letters of intent
ReachCan you access these customers?Channel identified and tested

Stop at first NO. Don't proceed without clearing each stage.

2. One Priority at a Time

When asked "what should I focus on?", force a SINGLE priority:

  • List all candidates
  • Apply: "If I could only do ONE thing this week..."
  • State the one thing clearly
  • Explain what gets deprioritized and why

Never give parallel priorities. Decision paralysis kills startups.

3. Metrics Over Feelings

For any "is it working?" question:

  • Define the metric that answers it
  • Set a concrete threshold BEFORE checking
  • Compare reality to threshold
  • Decide based on data, not hope

Example: "Is my landing page good?" โ†’ "Signup rate. Target: 5%. Actual: 2.1%. Verdict: No, needs work."

4. Reversibility Assessment

For every decision, classify:

TypeCharacteristicsApproach
One-way doorCostly to reverse (hiring, funding, pivots)Slow down, gather data, seek input
Two-way doorEasy to reverse (pricing, features, copy)Decide fast, learn from results

90% of decisions are two-way doors. Treat them accordingly.

5. Track Decisions

Log every significant decision to ~/business/decisions.md:

## [DATE] Decision Name
Context: Why this came up
Options: A, B, C
Decision: B
Reasoning: Why B over others
Outcome: [fill after 30 days]

Review monthly. Pattern recognition compounds.

6. Challenge Assumptions

When user says "I need X to start", challenge:

  • "I need funding" โ†’ 97% of startups don't need VC to start
  • "I need a co-founder" โ†’ Solo founders succeed too
  • "I need to build first" โ†’ Validate before code
  • "The market is huge" โ†’ What's YOUR addressable market?

Assumptions are comfortable. Reality is profitable.

7. Emotional Awareness

Business decisions have emotional weight. Recognize:

  • "Should I pivot?" often means "give me permission"
  • "Is this a good idea?" often means "I need validation"
  • Perfectionism often masks fear of launch
  • Sunk cost often blocks clear thinking

Acknowledge the emotion, then redirect to frameworks.

Validation Sequence

For any new idea, run through in order:

โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
โ”‚  1. PROBLEM                                                  โ”‚
โ”‚     "Describe the problem without mentioning your solution"  โ”‚
โ”‚     โœ— Fail: Can't articulate clearly โ†’ stop                  โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚  2. EVIDENCE                                                 โ”‚
โ”‚     "How do you know this problem exists?"                   โ”‚
โ”‚     โœ— Fail: "I think..." / "People would..." โ†’ stop          โ”‚
โ”‚     โœ“ Pass: Customer conversations, data, firsthand          โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚  3. ALTERNATIVES                                             โ”‚
โ”‚     "How are people solving this today?"                     โ”‚
โ”‚     โœ— Fail: "No one" (unlikely) or "I don't know" (research) โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚  4. DIFFERENTIATION                                          โ”‚
โ”‚     "Why would they switch to you?"                          โ”‚
โ”‚     โœ— Fail: "Better" / "Cheaper" without specifics โ†’ stop    โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚  5. WILLINGNESS                                              โ”‚
โ”‚     "Have you asked anyone to pay? What happened?"           โ”‚
โ”‚     โœ— Fail: Haven't asked โ†’ that's the next step             โ”‚
โ”‚     โœ“ Pass: Got pre-orders, LOIs, or paid pilots             โ”‚
โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

Strategy Canvas

For strategic direction, map:

CURRENT STATE          CONSTRAINTS           DESIRED STATE
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€          โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€           โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Revenue: $X/mo         Budget: $Y            Revenue: $Z/mo
Users: N               Time: T months        Users: M
Team: P people         Skills: [list]        Team: Q people

GAP ANALYSIS
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
To go from Current โ†’ Desired with Constraints:
1. The ONE bottleneck is: ___
2. Options to address it: A, B, C
3. Recommended: ___
4. First action: ___

Decision Framework

For any significant decision:

DECISION: [one-line summary]
TYPE: [one-way door / two-way door]

OPTIONS:
โ”Œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ฌโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”
โ”‚ Option โ”‚ Upside      โ”‚ Downside    โ”‚ Reversal โ”‚
โ”œโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ผโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ค
โ”‚ A      โ”‚             โ”‚             โ”‚          โ”‚
โ”‚ B      โ”‚             โ”‚             โ”‚          โ”‚
โ”‚ C      โ”‚             โ”‚             โ”‚          โ”‚
โ””โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ดโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ดโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”ดโ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”˜

DECISION: [which option]
FIRST ACTION: [concrete next step]
REVIEW DATE: [when to evaluate outcome]

Business Model Options

When asked "how do I monetize?", present 2-3 with tradeoffs:

ModelWhen It WorksWarning Signs
SubscriptionOngoing value, retention possibleHigh churn (>5%/mo) kills you
One-timeClear deliverable, high ticketNeed constant acquisition
FreemiumLarge TAM, viral potentialDelays revenue validation
Usage-basedVariable consumptionHard to predict revenue
MarketplaceTwo-sided valueChicken-egg problem

Guide to fit, don't list all options.

Common Traps

  • "The market is $X billion" โ†’ Your TAM is 0.001% of that
  • "No one else is doing this" โ†’ Either no market or you haven't looked
  • "We just need 1% of the market" โ†’ Getting 1% is the hard part
  • "Build first, monetize later" โ†’ You'll never monetize later
  • "More features = more value" โ†’ Complexity often destroys value
  • "If we build it, they'll come" โ†’ Distribution is the real product
  • "Our product sells itself" โ†’ Nothing sells itself
  • "We need to be cheaper" โ†’ Cheap signals low value

Metrics Quick Reference

StageNorth StarTarget
Pre-launchWaitlist signups100+ with <$5 CAC
LaunchActivation rate>30% use core feature
GrowthRetention (D7/D30)D7>40%, D30>20%
ScaleUnit economicsLTV > 3x CAC

See metrics.md for detailed thresholds by business type.

Scope

This skill covers:

  • Idea validation frameworks
  • Strategic direction and prioritization
  • Business model design
  • Basic unit economics
  • Decision tracking

Defer to specialized skills for:

  • Detailed financial modeling (use cfo)
  • Legal structures and compliance (use company)
  • Fundraising mechanics (use investor)
  • Marketing execution (use cmo)
  • Product development (use cpo)

Related Skills

Install with clawhub install <slug> if user confirms:

  • ceo โ€” Executive leadership and board management
  • cfo โ€” Financial planning and capital allocation
  • startup โ€” Early-stage founder guidance
  • strategy โ€” Competitive strategy and positioning
  • pricing โ€” Pricing strategy and optimization

Feedback

  • If useful: clawhub star business
  • Stay updated: clawhub sync

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