---

name: meta description: Meta Marketing CLI for authentication lifecycle, Graph API requests, campaign/ad/adset writes, insights reporting, and Instagram publishing. Use when handling Meta ads or Instagram operations from terminal commands with strict fail-closed behavior. homepage: https://github.com/bilalbayram/metacli metadata: {"clawdbot":{"emoji":"📣","requires":{"bins":["meta"]},"install":[{"id":"go","kind":"go","module":"github.com/bilalbayram/metacli/cmd/meta@latest","bins":["meta"],"label":"Install meta (go)"}]}}

meta

Use meta for Meta Marketing API and Instagram workflows. Fail closed: if required inputs are missing or any command fails, stop immediately and surface the error.

Install

• go install github.com/bilalbayram/metacli/cmd/meta@latest
• meta --help

Human-required auth bootstrap (must happen first)

• Human creates a Meta app and provides APP_ID and APP_SECRET.
• Human configures OAuth redirect allowlist in Meta Developer settings with the exact REDIRECT_URI.
• Redirect must resolve to the AI host callback endpoint. For a local AI host:
  • cloudflared tunnel --url http://127.0.0.1:53682 (or similar, it must be HTTPS)
  • Set REDIRECT_URI=https://<tunnel-domain>/oauth/callback
• AI runs setup without auto-opening a local browser:
  • meta auth setup --profile <PROFILE> --app-id <APP_ID> --app-secret <APP_SECRET> --redirect-uri <REDIRECT_URI> --mode both --scope-pack solo_smb --listen 127.0.0.1:53682 --timeout 180s --open-browser=false
• Human opens returned auth_url on their own machine, logs in, and grants consent.
• OAuth redirect lands on the AI host and token exchange completes there.
• Validate immediately:
  • meta auth validate --profile <PROFILE> --min-ttl 72h

Common commands

• Schema sync (recommended before writes): meta schema sync --schema-dir ~/.meta/schema-packs
• Accounts list: meta --profile <PROFILE> insights accounts list --active-only --output table
• Graph read: meta --profile <PROFILE> api get act_<AD_ACCOUNT_ID>/campaigns --fields id,name,status --limit 100 --follow-next
• Campaign dry-run: meta --profile <PROFILE> campaign create --account-id <AD_ACCOUNT_ID> --params "name=<NAME>,objective=OUTCOME_SALES,status=PAUSED" --schema-dir ~/.meta/schema-packs --dry-run
• Campaign create: meta --profile <PROFILE> campaign create --account-id <AD_ACCOUNT_ID> --params "name=<NAME>,objective=OUTCOME_SALES,status=PAUSED" --schema-dir ~/.meta/schema-packs
• Campaign budget update: meta --profile <PROFILE> campaign update --campaign-id <CAMPAIGN_ID> --params "daily_budget=<AMOUNT_IN_MINOR_UNITS>" --confirm-budget-change
• Insights run: meta --profile <PROFILE> insights run --account-id <AD_ACCOUNT_ID> --date-preset last_7d --level campaign --metric-pack quality --format jsonl
• IG publish feed: meta --profile <PROFILE> ig publish feed --media-url <HTTPS_MEDIA_URL> --caption "<CAPTION>" --idempotency-key <UNIQUE_KEY>

Rules

• Never invent IDs, profile names, paths, redirect URIs, or payload fields.
• Require explicit confirmation before budget-changing mutations.
• Prefer machine-readable output (--output json or --format jsonl) for automation.
• Redact secrets (APP_SECRET, access tokens) when echoing commands/results.