Outreach

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name: Outreach description: Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.

Situation Detection

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Universal Rules

The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)

Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.

Timing:

• Best: Tuesday-Thursday, 9-11am recipient's timezone
• Avoid: Monday 9am, Friday afternoon, holidays, major news days
• Check: Did they just post/publish something? Strike while relevant

Follow-up cadence:

Stop after 3-4 touches. "Bumping this up" is spam.

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Quick Checks

Before sending:

• Verified email (not generic info@)
• Personalization hook is SPECIFIC
• Under 150 words for cold outreach
• No attachments (link to resources)
• Clear CTA (specific ask, not "let me know")
• Subject line under 50 characters

Red flags to avoid:

• "I came across your profile..." (generic)
• Pitching in first message (build curiosity first)
• "Per my last email..." (guilt-trip)
• Asking for "exposure" (have budget or don't ask)
• Simultaneous competitor pitches with exclusive angles

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Outreach Profile

Build over time. Update after campaigns.

What Works

<!-- "Subject line: Question format +40% opens" "Tuesday 10am best time" -->

What Fails

<!-- "Long emails ignored" "LinkedIn connect requests <10% accept" -->

Templates That Convert

<!-- "Follow-up #2 formula: new value + specific ask" -->

Channel Preferences by Persona

<!-- "Execs: email via EA" "Journalists: Twitter DM > email" -->

Contacts to Avoid

<!-- "Reporter X: never responds" "VC Y: no cold outreach" -->

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Empty = nothing learned yet. Every campaign reveals patterns. Track and update.